Inspired by Instagram, YouTube tests shopping button for products in videos
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beyond the tip send feature, a new monetization mechanism has just landed on YouTube – this time, we are talking about a new button recently added to the platform that allows viewers to buy products highlighted in the video directly from the app or website.
For now, only a small group of influencers and brands have access to the new feature, which is enough to further enhance the shopping experience on Google's video platform.
It will be possible to purchase, for example, a cell phone shown in an unboxing or review video, as well as related accessories such as cables, covers, headphones, etc.
We still don't know for sure how the content creator will be able to configure the products displayed on this button, nor how the sale will be divided (how much YouTube will earn in commission), but the details should be revealed in the coming weeks.
Remember that Instagram and Pinterest already offer similar experiences. For now, sales outside YouTube are only made through affiliate links left in video descriptions or posted comments.
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